Case Study

The Phoenix Zoo needed a flyer to increase awareness of their night-time winter event, Zoolights. The target audience of the flyer would be parents with young children. Working with the brand’s existing assets, we focused on the night-time aspect by utilizing dark colors to make the bright colors pop. Keeping in theme with the Phoenix Zoo's logo conventions, a howling wolf was designed to take the place of the letter "I." The imagery of the ape zoolights invokes a sense of fun and is symbolic of groups coming to “hang out” the zoo.